1. Powerful Tips to Gain Publicity for Your Business

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    The use of press releases is common in the field of public relations. It is a powerful way to gain publicity for your business, it offers the opportunity for your business story to go viral within hours. Use a reputable press release channel and you can find your news story at the...
  2. 9 Things You’re Doing Wrong on Your Google Places Page

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    1.  Use a post office box for your address I know it doesn’t make sense – this should be alright to do for businesses which do not have physical addresses, and you may even find some competitors doing it, but Google Places doesn’t like it. If you register a new listing...
  3. Like vs. Google +1

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    Google’s new +1 feature was one of SMX Advanced Seattle most engaging sessions and, as a speaker, I have received a wide variety of feedback and questions. It seems this feature has fomented a great deal of speculation and inquiry. Here is a bit more food for thought. Like vs....
  4. The Guide to Selling More Through E-Commerce Copywriting

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    100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to...
  5. Is Your Website A Lot Less Mobile Than You Think?

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    Any smartphone shopper who’s tried to take advantage of the mobile Web will nod incredulously with Google’s recent survey that found 79% of marketers still do not offer mobile-ready content. For consumers, that’s a real letdown. But marketer antipathy towards mobile shoppers isn’t the only reason the mobile Web sucks....

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