1. 7 Top Email Marketing Tips for Valentine’s Day

    / Leave a comment
    1.    Use social media to help your campaign.  Yes, we just said customers are more tolerant of e-mail pitches. But an established social media presence will smooth and enhance the path to direct communication. “Facebook, Twitter, etcetera, are much more about the image of your brand,” says Krotz. “Use them...
  2. Branding & Links for Valentine’s Day

    / Leave a comment
    Valentine’s Day is the second most popular gift-giving holiday (behind Christmas), according to a recent survey by ORC International. More good news for marketers: Valentine’s Day falls on a Tuesday this year. This is a really good thing for online marketers considering you typically get better optimization with your ads on weekdays....
  3. 5 Easy Steps to Better Mobile Linkbuilding

    / Leave a comment
    Site owners want to link to content that is unique, innovative and unusual, and cutting-edge mobile sites can be just that. Break out of the mobile sites as duplicate content trap and follow these guidelines to possibly get more links to your mobile site than your desktop site. 1.  Don’t Put All...
  4. Powerful Tips to Gain Publicity for Your Business

    / Leave a comment
    The use of press releases is common in the field of public relations. It is a powerful way to gain publicity for your business, it offers the opportunity for your business story to go viral within hours. Use a reputable press release channel and you can find your news story at the...
  5. 5 Web Strategies That Don’t Work

    / Leave a comment
    Strategy #1: Parity The parity play involves watching what your competitors do, and then either copying them or one-upping them. Parity is seductive because it’s easy and safe. And it can lead to incremental improvements. But it’s just as likely that you’re imitating an expensive tactic that didn’t work for...

Archives

  • 2012 (5)
  • 2011 (84)
  • 2010 (40)