1. Does Your Local Mobile Search Strategy Suck?

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    If you are a small or local business, I bet it does. If you are a big business I bet it does too, but let’s stick with the small guys today. Mobile usage is growing and because location is often at the heart of mobile search queries, mobile is important...
  2. 32 SEO Tactics to Avoid

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    With all the excitement and planning that comes along with a New Year, it’s easy to get overwhelmed with newfangled ideas. You probably have a long list of  SEO tactics in the pipeline for 2011. Finding the resources, whether time or money, is the real trick. The point of this...
  3. 4 Tips to Avoid an Email Phishing Scam

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    Not one to normally provide advice on online safety but I recently learned some very helpful tips from a friend that I thought are worth sharing. Phishing is one of the largest online threats on the Internet. For those of you that are not familiar with the term phishing, it’s...
  4. 4 Online Marketing Tips to Boost Your Website Sales

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    SEO experts have burst onto the SME marketing stage recently with success stories, buzz words and technical know-how to impress and confuse even the sharpest business owner. With SEO experts ruthlessly focused on getting that top Google slot, it’s understandable that business owners get caught up in the hype, invest...
  5. Five Tips for Building Better Segments

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    One key lesson we’ve learned about e-mail marketing over years is this: one size does not fit all. The more relevant your messages are to your subscribers’ needs, wants, and expectations, the better the response and deliverability. To create relevant messages, you must be able to create good segments from your...

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