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  1.

    Does Your Local Mobile Search Strategy Suck?

    January 30, 2011 / Leave a comment
    If you are a small or local business, I bet it does. If you are a big business I bet it does too, but let’s stick with the small guys today. Mobile usage is growing and because location is often at the heart of mobile search queries, mobile is important...

  2. 32 SEO Tactics to Avoid

    January 30, 2011 / Leave a comment
    With all the excitement and planning that comes along with a New Year, it’s easy to get overwhelmed with newfangled ideas. You probably have a long list of  SEO tactics in the pipeline for 2011. Finding the resources, whether time or money, is the real trick. The point of this...

  3. 4 Tips to Avoid an Email Phishing Scam

    January 30, 2011 / Leave a comment
    Not one to normally provide advice on online safety but I recently learned some very helpful tips from a friend that I thought are worth sharing. Phishing is one of the largest online threats on the Internet. For those of you that are not familiar with the term phishing, it’s...

  4. When a Banner Ad Becomes a One-Click Stand

    September 6, 2010 / Leave a comment
    Holidays are a great time to advertise. Because of the emotional context, marketers know people will be especially attracted to holiday-themed ads. Valentine’s Day is no exception: You can almost set your clock to the sudden rush of banners strewn with cheesy hearts, bears and candy kisses. Banner ads, once...

  5. Really Simple E-mail Segmentation: Getting Openers to Click

    August 27, 2010 / Leave a comment
    In an earlier column, I introduced a very simple segmentation model that relies on observed behavior. Any marketer tracking basic e-mail metrics will be able to use this model to better target content and, hopefully, improve performance. It’s not that this model is better than others that segment by interest,...

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