What does the customer want? The customer — I chose the singular for a reason. The most effective online marketers have one thing — the word You — written boldly on a sticky note and forever attached to their frontal lobes. “You” is a person your marketing strategy must focus on, a word your copywriter must use, the
4 Tips for the Planning Phase The more you plan your marketing efforts, the only more success you will have. Here are four tips Bailey shared with the planning phase for marketing strategies. Rely on your SEOs: Get keywords from that that people are looking for to get to your site or blog. Search data is more than
Features and advantages of using Google Analytics Basically, having a good analytics tool allows you to know everything between the page-visitor interaction. Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. Some of the advantages that the integration
1. Mint If you don’t already know about Mint, you’ll be glad you do now. A subsidiary of Intuit (the makers of TurboTax and Quicken) Mint is a free web-based tool that manages your personal finances, provides an in-depth look at all of your expenses, and even helps set budgetary goals to help you stay on
Content Marketing The term “content marketing” only came on the scene recently. Also known as “inbound marketing,” content marketing is the use of articles, blogging, podcasts, videos and other content to answer prospect questions and help generate sales. The goal of content marketing is to create trust, answer objections and illustrate ways clients can use products.
“Coplan Consulting is a student of the industry, and likes to keep up with what is current. They care about their work and always strives to deliver the best possible work for the client. I recommend Coplan Consulting A+!”
John Skinner – Network Administrator, Iostudio
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Garry Snyder – Easy DJ Productions
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Emerson Polanco – The Polanco Group
“Yes the work is great. But it is the whole package that is important to me. And Coplan Consulting has that kind of work ethic. I will continue to utilize Coplan Consulting and I will continue to recommend it….life should always be this easy.”
Susan Ferris – Bohemia Group