With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.
Most of the Page is yours to brand as you like. Take advantage of it, be creative, and pay attention to detail! Every piece fits together to tell your story, so make your best pitch, and let users know they’ve come to a Page with value.
As you build up your fan numbers, you create an audience that has opted in to hearing what you have to say. Provide value and they will come, and they will listen.
A custom landing page let’s you tell new visitors to your Facebook page who aren’t yet fans what you do and why they should click the “Like” button and start seeing your posts in their news feed. Studies show that a landing page actually increases clicks on the “Like” button by up to 25%.