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	<description>Creative Internet Strategy &#38; Design Solutions</description>
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		<title>7 Top Email Marketing Tips for Valentine&#8217;s Day</title>
		<link>http://coplancreativeconsulting.com/social-media-marketing-2/7-top-email-marketing-tips-valentines/</link>
		<comments>http://coplancreativeconsulting.com/social-media-marketing-2/7-top-email-marketing-tips-valentines/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:42:32 +0000</pubDate>
		<dc:creator>Coplan Consulting</dc:creator>
				<category><![CDATA[Business Website Design]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Website Promotion]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web promotion]]></category>

		<guid isPermaLink="false">http://coplancreativeconsulting.com/?p=868</guid>
		<description><![CDATA[1.    Use social media to help your campaign.  Yes, we just said customers are more tolerant of e-mail pitches. But an established social media presence will smooth and enhance the path to direct communication. &#8220;Facebook, Twitter, etcetera, are much more about the image of your brand,&#8221; says Krotz. &#8220;Use them to cultivate a presence in the minds of clients.&#8221; Social media also can prep customers for the holiday ahead. Tweet about Valentine traditions with a connection to your products or post them on your Facebook page. And don&#8217;t forget the occasional e-mail newsletter from your business, which forms a bridge between socializing and direct offers. &#160; 2.    Prep your customer e-mail lists.  E-mail marketing means content and tone. No one wants to peddle Brazilian waxes to guys or straight-razor shaves to ladies. The playful, humorous approach that puts men at ease is a dud with women, who prefer sincerity on most occasions. Sort recipients based on the products you intend to market. For V-Day, keep it simple: men and women, then old and new customers if you have a loyalty program. Here&#8217;s where a third-party e-mail company is invaluable. Among other services, it will sort lists, verify addresses, monitor response and stock ready-made templates for your e-mail, whether its candy hearts or candy canes. If you don&#8217;t have one, get one. 3.    Put added value in your e-mail pitch.  Valentine&#8217;s Day (like Mother&#8217;s Day, Father&#8217;s Day and Christmas) is more personal and often more fraught. Connect with customers by being helpful in their time of ...]]></description>
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		<title>Branding &amp; Links for Valentine&#8217;s Day</title>
		<link>http://coplancreativeconsulting.com/social-media-marketing-2/branding-links-valentines-day/</link>
		<comments>http://coplancreativeconsulting.com/social-media-marketing-2/branding-links-valentines-day/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 16:42:26 +0000</pubDate>
		<dc:creator>Coplan Consulting</dc:creator>
				<category><![CDATA[Business Website Design]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Website Promotion]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web promotion]]></category>

		<guid isPermaLink="false">http://coplancreativeconsulting.com/?p=870</guid>
		<description><![CDATA[Valentine’s Day is the second most popular gift-giving holiday (behind Christmas), according to a recent survey by ORC International. More good news for marketers: Valentine’s Day falls on a Tuesday this year. This is a really good thing for online marketers considering you typically get better optimization with your ads on weekdays. Among the top searches people are conducting on Google: valentines day meals diy valentines gifts valentines day border valentines day drinks valentines day baskets Facebook &#38; Twitter: If you have a large following on these two sites then great, if not then make it another opportunity to gain more followers with your promotions. It’s nearly at the point where reaching individual people will be way easier through these social media platforms, so make sure your promotion involves being active on one of them. I usually recommend to our clients to make a contest up that involves Tweeting something, or at the very least, they have to be a part of the company Page to get in on the action. If you make the promotion involve user generated media, then you stand a greater chance of having your product seen due to the customer showing off their entry. Coupon Marketing: A quick Google search for Valentine’s Day coupons brings up all the usual suspect sites where you can submit your special coupons. This also will lead you to special coupon sites that only deal with this days deals. After some browsing down after the 3rd a 4th page it was also apparent that ...]]></description>
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		<title>5 Easy Steps to Better Mobile Linkbuilding</title>
		<link>http://coplancreativeconsulting.com/business-website-design/5-easy-steps-to-better-mobile-linkbuilding/</link>
		<comments>http://coplancreativeconsulting.com/business-website-design/5-easy-steps-to-better-mobile-linkbuilding/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 19:49:41 +0000</pubDate>
		<dc:creator>Coplan Consulting</dc:creator>
				<category><![CDATA[Business Website Design]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Website Promotion]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[mobile link building]]></category>
		<category><![CDATA[mobile websites]]></category>

		<guid isPermaLink="false">http://coplancreativeconsulting.com/?p=838</guid>
		<description><![CDATA[Site owners want to link to content that is unique, innovative and unusual, and cutting-edge mobile sites can be just that. Break out of the mobile sites as duplicate content trap and follow these guidelines to possibly get more links to your mobile site than your desktop site. 1.  Don’t Put All Your Eggs In The App Basket If you’re going mobile, make sure your mobile strategy includes a mobile site, and not just apps. Apart from the many problems inherent with focusing on mobile apps as a way of gaining a mobile audience, mobile sites appear in search results for more queries, and link equity to the sites will ultimately benefit your domain, and not just the app stores you submit to. 2. Publicize With Mobile Directories &#38; Awards Sites Just having a mobile website is enough to get you additional links from certain sites that focus on mobile content. If you have a really good one, letting sites that cover mobile content know about it could get you listed in a top mobile sites story, such as this one that ran on Mashable last year. If it’s exceptional, you could get an additional link from Time magazine or the Webby Awards. And if it’s maybe not exceptional but not outright embarrassing, you can get a link from WAP Review, Mobile Awesomeness, or one of the many mobile directories that have emerged with the mobile Web. It’s worth noting that all of these links are only available to brands that have built mobile content, so if you haven’t yet, it’s not yet ...]]></description>
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		<title>Top 10 List &#8211; Email Etiquette</title>
		<link>http://coplancreativeconsulting.com/business-website-design/top-10-list-email-etiquette/</link>
		<comments>http://coplancreativeconsulting.com/business-website-design/top-10-list-email-etiquette/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 19:49:04 +0000</pubDate>
		<dc:creator>Coplan Consulting</dc:creator>
				<category><![CDATA[Business Website Design]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Website Promotion]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email newsletters]]></category>

		<guid isPermaLink="false">http://coplancreativeconsulting.com/?p=839</guid>
		<description><![CDATA[1. Be concise. Do you like getting long emails? No? No one does. A good rule of thumb is to strive to keep emails to one line or less. If they can’t be that short, challenge yourself to keep them as concise as humanly possible. Your contact is just as likely to be checking the message on a smartphone as on a desktop computer, and shorter is easier to digest – which means you’re more likely to get a response. 2. Communicate “action steps” first, not last. It’s standard practice to begin an email by summarizing what happened at a meeting or during a phone conversation, then following on with any “action steps” that emerged. But this makes it easy for the most important information to get lost in the shuffle. By reversing this order – and listing actions steps first and foremost – you keep the attention on the items you want to draw attention to. 3. Number your questions. This is Email 101. If you’re not doing it already, it should be standard protocol to break out multiple points or questions as numbered items in all email correspondence. If you don’t, you risk having that customer or client only respond to the first question that happens to catch their eye. (And now you have to write another email to ask them about it again.) A good rule of thumb is to strive to keep emails to one line or less. 4. Make the way forward clear. Emails that ...]]></description>
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		<title>Get Siri &amp; Her Friends To Talk Up Your Local Business in 3 Simple Steps</title>
		<link>http://coplancreativeconsulting.com/social-media-marketing-2/get-siri-her-friends-to-talk-up-your-local-business-in-3-simple-steps/</link>
		<comments>http://coplancreativeconsulting.com/social-media-marketing-2/get-siri-her-friends-to-talk-up-your-local-business-in-3-simple-steps/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 19:41:31 +0000</pubDate>
		<dc:creator>Coplan Consulting</dc:creator>
				<category><![CDATA[Business Website Design]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[Website Promotion]]></category>
		<category><![CDATA[search engine optimization techniques]]></category>
		<category><![CDATA[search engine optimization tips]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://coplancreativeconsulting.com/?p=837</guid>
		<description><![CDATA[So what does it take to get voice-activated local search tools like Siri and Android’s Voice actions to like your local business? 1.  Ensure An Accurate &#38; Complete Google Places Page We all know the importance that Google’s search engine plays in the traditional online and mobile search experience, and it’s not different with voice-activated local search. Google Places provides the foundation for how local businesses get found on both Siri and Voice Actions. Therefore, it’s critical that local businesses ensure the following: Maintain accurate Google Places pages for each local business location – including the right business name, address, phone number and website. Incorporate highly descriptive keywords in the listing’s category’s section – ones that current and potential customers will most likely use when searching for the local business. For example, a business that sells women’s shoes can supplement their listing with “high heels,” “tennis shoes” and “flats” to better differentiate their offering. Take advantage of the business description field to provide highly-optimized keywords that clearly depict what the business does in ways that those looking for the business will search for it. 2.  Generate Positive Reviews &#38; Add Multimedia Content While a spiced up Google Places page won’t have an impact on how Siri users find and evaluate a local business location (more on that later), it will play a strong role in the Voice Actions experience. When Voice Actions users conduct a local business search – for example, asking for the “best Japanese restaurants” – businesses that match ...]]></description>
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