The Importance of Local Search
Over 80 percent of peoples’ searches begin online and of that 80% roughly 30 to 40% of those searches are targeted at local search results. Those figures alone should tell you why local search is becoming increasingly more and more important. If you have a business, you need to make sure your business is relevant to local search results.
If where you are is important to what you do, then you must maximize your business’s presence in the Local Search results and optimize it for the best performance. People searching for you may be across town or a continent away. Wherever they are and wherever you are, you want them to find you.
You Can Grow Organically
By following a local SEO campaign, you can grow your business naturally and ensure you target each market progressively. On the whole, keywords targeted in local SEO campaigns are less competitive than their broader counterparts but there are also mitigating factors to consider when determining the overall difficulty of the campaign.
Even if you’ve dabbled in local before, it’s a good idea to revamp your campaign at regular intervals. If your campaign has grown a bit stale or simply isn’t producing the results you were expecting, it’s time to go back to the drawing board. Below I’ve outlined some tips to help put you on the map (Bet you didn’t see that local SEO pun coming!)
Local Information On-Site
Securing a large volume of high quality citations can be difficult and time consuming. Luckily, there are onsite factors you can work on to make a difference in the meantime.
If you are a multi-location business, building out single location landing pages as opposed to using a single page format will make a huge difference in ensuring that all locations have a chance of ranking in local search.