Grow Your Business by Asking for Referrals

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Ah, referrals. I can’t think of a more powerful selling tool. It’s a fact: People would rather do business with people they know–or know of–than with strangers. When you’re introduced to a prospect through a personal recommendation, that prospect has a vastly higher comfort level than, say, a buyer you find through cold calling. After […]

Top 20 Tips for More Efficient Google Searches

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For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. But instead of just typing in a phrase and wading through page after […]

Top 15 Tips for a Great Facebook Ads Program

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1. Automate Your Creative Refresh & Rotate Ads Often Like Google, Facebook makes its money when a user clicks an ad. As such, it’s in their interest to drive CTR. Since Facebook users can easily get banner blindness, the social network values ad freshness above all else. It is arguably the most critical factor in […]

5 Web Strategies That Don’t Work

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Strategy #1: Parity The parity play involves watching what your competitors do, and then either copying them or one-upping them. Parity is seductive because it’s easy and safe. And it can lead to incremental improvements. But it’s just as likely that you’re imitating an expensive tactic that didn’t work for your competitor. In either case, […]

12 Ways to Increase the Number of Referrals You Receive

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1. Provide Superior Quality The best thing you can do to improve your chances of getting referrals is to provide a quality of work that blows clients away. Clients that get these results will be your best advertisements as they have had a great experience and can share their story with others in need of […]