Ah, referrals. I can’t think of a more powerful selling tool. It’s a fact: People would rather do business with people they know–or know of–than with strangers. When you’re introduced to a prospect through a personal recommendation, that prospect has a vastly higher comfort level than, say, a buyer you find through cold calling. After
For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. But instead of just typing in a phrase and wading through page after
1. Automate Your Creative Refresh & Rotate Ads Often Like Google, Facebook makes its money when a user clicks an ad. As such, it’s in their interest to drive CTR. Since Facebook users can easily get banner blindness, the social network values ad freshness above all else. It is arguably the most critical factor in
Strategy #1: Parity The parity play involves watching what your competitors do, and then either copying them or one-upping them. Parity is seductive because it’s easy and safe. And it can lead to incremental improvements. But it’s just as likely that you’re imitating an expensive tactic that didn’t work for your competitor. In either case,
1. Provide Superior Quality The best thing you can do to improve your chances of getting referrals is to provide a quality of work that blows clients away. Clients that get these results will be your best advertisements as they have had a great experience and can share their story with others in need of
“Coplan Consulting is a student of the industry, and likes to keep up with what is current. They care about their work and always strives to deliver the best possible work for the client. I recommend Coplan Consulting A+!”
John Skinner – Network Administrator, Iostudio
“Just wonderful to work with, they explained everything to us and were very patient with me through this process. They were able to do everything we asked and it turned out great. I would like people to know that they are a real resource for designing web sites and I will refer all my friends and family to them. Thank you again.”
Garry Snyder – Easy DJ Productions
“He designed our company website and logo and our business has increased tremendously ever since.”
Emerson Polanco – The Polanco Group
“Yes the work is great. But it is the whole package that is important to me. And Coplan Consulting has that kind of work ethic. I will continue to utilize Coplan Consulting and I will continue to recommend it….life should always be this easy.”
Susan Ferris – Bohemia Group