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Twitter is a short message communication tool that allows you to send out tweets (messages) up to 140 characters long to followers. At the time of its SEC filing in early November 2013, Twitter had more than 232 million active monthly users, 53 million of...
Headlines are the lifeblood of web and landing pages. Ever since the <h1> tag was invented, they’ve been the most important copy on a page…making or breaking the story or idea being communicated. If there is one consistent finding in landing page testing, it’s that...
Almost every business owner has realized that traditional advertising mediums are losing their effectiveness. Yellowpages and phonebooks has been taken over by internet searches, direct mail and print ads are very costly and only have a 1-2% yield. Newspaper ads’ effectiveness is declining rapidly and...