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The way most agencies conceptualize banner ads is seriously flawed. The internet is a fundamentally different consumption medium than TV, so wake up! Amazingly, it appears as if the entire industry has forgotten how consumers interact with advertising. The isolation bubble of mediocrity surrounding agencies...
1. Welcome your visitors They came to your website for a reason, and that reason needs to be addressed pretty quickly. People don’t have a very long attention span, so it is important that you catch their interest; let them know that you understand their...
Southwest has a tag line at the end of some there commercials that says “you are now free to get up and move about the country.” Now ask yourself, what has you chained to your desk or “physically locked” in some other way? As I...