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If you are a small or local business, I bet it does. If you are a big business I bet it does too, but let’s stick with the small guys today. Mobile usage is growing and because location is often at the heart of mobile...
In an earlier column, I introduced a very simple segmentation model that relies on observed behavior. An overview appears below: Any marketer tracking basic e-mail metrics can use this model to better target content and, hopefully, improve performance. It’s not that this model is better...
Facebook and other social networks are great for engaging and keeping in touch, but nothing beats owning your data (such as customer lists) and being able to reach prospects or customers in their inbox with your personal and pertinent message. While Facebook should be part...