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Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to...
People listen to their friends and respect their advice. If you’re not tapping into this power, you’re leaving big money on the table and most likely working too hard when it comes to getting clients. Because as sales trainer Tom Hopkins notes in his book Sales...
Holidays are a great time to advertise. Because of the emotional context, marketers know people will be especially attracted to holiday-themed ads. Valentine’s Day is no exception: You can almost set your clock to the sudden rush of banners strewn with cheesy hearts, bears...