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Question – Will a good conversion rate also boost my search engine ranking? Yes, it’s true. Google factors this result into the search algorithm, knowing this should be strong motivation to get your conversion rate as high as possible and to maintain it. Every web...
Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to...
A few years ago, the Internet experienced a video revolution. As broadband access expanded and more people began uploading content, video became an expected resource for consumers. Businesses could get more mileage out of television commercials and engage users by linking to video reviews of...