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By 2013, more than one billion emails will be read on mobile devices — an increase of almost 25% in just a little over a year! In today’s increasingly mobile world, successful email marketing campaigns must be tailored to the plethora of mobile devices available...
There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium price. One of the reasons this talent is so rare is because the SEO...
Perfection is hard to achieve in any walk of life and persuasion is no different. It relies on many things going just right at the crucial moment; the perfect synchronisation of source, message and audience. But even if perfection is unlikely, we all need to...