Are you ready to spread a little love (and some promotions) to your subscribers? It’sValentine’s Day again, another important holiday that you should definitely include in your email marketing strategy (according to recent statistics, Valentine’s Day is the second-biggest card-giving day after Xmas!).

More good news for marketers: Valentine’s Day falls on a Tuesday this year. This is a really good thing for online marketers considering you typically get better optimization with your ads on weekdays.

Daily “valentines day” related searches have increased 35 percent over last year, according to Google. Across relevant categories, jewelry is seeing a 42 percent increase in mobile and desktop queries compared to January of last year; gifts jumped 27 percent, and flowers saw an 18 percent spike.

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