2012 | Coplan Consulting

Is It Time? Website Redesign

May 1, 2012 / Leave a comment

There are more challenges in redesigning a website than there are in hosting a completely new one. Determining the when and how of a website redesign would swing the pendulum towards either increased business or losing out on the existing one! It is an imperative exercise that requires detailed planning and accurate...

Posted in Business Website Design, Web Marketing, Website Promotion
Top 5 List – Turn Your Local Business Into A Social Business

May 1, 2012 / Leave a comment

Here are 5 tips for making your business remarkable and getting people talking. I’ll back-up the theory with some practical applications of these ideas for businesses that you don’t typically think of as ‘remarkable’. 1. Do The Unexpected – Surprise, Don’t Shock Don’t allow your business to be an ‘also-ran’...

Posted in Business Website Design, Social Media Marketing, Web Marketing, Website Promotion

Tagged search engine optimization techniques, SEM, SEO, social media, social media marketing
7 Great Ways to Improve SEO of Your Facebook Page

May 1, 2012 / Leave a comment

Brands and businesses are moving away from traditional websites, and placing more and more emphasis on their Facebook pages. This is great from a customer service and interaction standpoint, but certainly muddies the waters from an SEO perspective. It used to be that with the right mix of keyword-laden text,...

Posted in Business Website Design, Email Marketing, Social Media Marketing, Web Marketing, Website Promotion

Tagged facebook, search engine optimization tips, SEM, SEO, social media marketing, web marketing, web promotion
Spring Cleaning Your PPC Campaigns

April 4, 2012 / Leave a comment

1. Campaign & Ad Group Clutter The first sure sign your account needs a good overhaul is when you notice that many of your campaign and ad group names contain words like temp, test, new, or hyphens followed by numbers and initials like -1, -2, or -MVW. While these names...

Posted in Business Website Design, Paid Advertising, Web Marketing, Website Promotion
5 Tips for Making Your Business Remarkable and Getting People Talking About It

April 4, 2012 / Leave a comment

Here are 5 tips for making your business remarkable and getting people talking. I’ll back-up the theory with some practical applications of these ideas for businesses that you don’t typically think of as ‘remarkable’. 1. Do The Unexpected – Surprise, Don’t Shock Don’t allow your business to be an ‘also-ran’...

Posted in Business Website Design, Email Marketing, Social Media Marketing, Web Marketing, Website Promotion

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