Increase Traffic To Your Website
Lack of website traffic is one of the most common challenges for business owners. Many report having lost a significant percentage of their search traffic over the past year or two, and are continuously looking for new ways to drive relevant traffic to their site.
A blog is one of the best ways to drive traffic to a website; whether it be a corporate website, directory, or online shop. By adding great content to your blog regularly, you will provide useful resources to visitors and publish more pages for search engines to index.
High quality articles will also generate more incoming links to your website, strengthen your brand, and increase loyalty from readers, existing customers, and potential customers.
First Impressions Are Lasting
Your website design should present the professional image that you want to project to your visitors. This will reinforce your brand, increase credibility, and help increase leads and sales.
One mistake many websites make is to place too many advertisements and non-essential images on their site. Many visitors will find this intrusive and click the back button before even reading your content. If the aim of your site is to increase traffic and increase conversions, you should ensure your website design is both professional and practical.
Focus on long-tail keywords
The longer (and more specific) search terms are, the easier it will be to rank on the term. Keywords that are more specific (and often longer) are usually referred to as long tail search terms. Long tail keywords are more specific and less common. They focus more on a niche. Make sure your posts include all the relevant terms and phrases related to your topic.
It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focussing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.
Pay Attention To On-Page SEO
It is important that your website is structured correctly to help your content rank well. Your website theme should use header tags correctly in templates, validate with no HTML or CSS errors, and take advantage of additional navigation features such as breadcrumb navigation links.
Work on your headlines
Your headlines are what will get people in the door, particularly when you share your blog posts via social media; make sure they pique interest and clearly articulate the benefit to your readers.
Be Selective in Choosing Topics
The subjects you cover will influence the kind of traffic your website attracts. If you publish many articles on a subject, you will attract a lot of the same website traffic. Likewise, if you publish a wide variety, you are more likely increase traffic with more experience on the subject.
It’s vital that you plan and research what subjects to publish on your website and conceive a long-term content marketing strategy. This will generate targeted traffic from people that are more likely to subscribe to your blog and purchase your products and services.
Promote Your Blog Posts to Your Email List
This doesn’t have to be the main focus of all your emails, but including a link or two back to your blog posts can considerably increase traffic, leads, and sales.
Include Links to Other Relevant Posts on Your Blog
When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
Go After Referral Traffic
Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
Respond to blog comments
Respond thoughtfully to all comments on your blog. This is great for building relationships, as well as for driving commenters back to your site.
Focus your energy on strategies that are working
You don’t have to do what everyone else is doing. Study your analytics to see your main traffic drivers, and focus on your energy on these areas.