Features and advantages of using Google Analytics
Basically, having a good analytics tool allows you to know everything between the page-visitor interaction. Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. Some of the advantages that the integration of Google analytics in WordPress brings are:
To be able to know who visits your website
To know what they do when they are on your website
You can track where the user is going on your website. How long do they stay on your website, and what is the bounce rate on your site. By using this information Thanks to Google Analytics, you can decrease the bounce rate and increase the depth of page views.
To know when they visit your website
Just by looking at the rush hours in the day for visits to your site, you can decide what is the best time for you to publish your content: posts, advertising or else. If the time zone that most of the customers use is not compatible with yours, then thanks to Google Analytics you may schedule your post to meet that hour.
To know where did they arrive on your website from
The traffic sources section of the analytics show you where did the user came from: Search Engines, Direct Links, Referral links from another site. It shows you what percentage of your visitors came from each one of these sources. Google analytics also gives you the details of each of these categories. If it is the search engine category, then it shows you which search engine got you the most traffic, Google, yahoo, bing etc. It will also show you the most used search terms by visitors, so you can improve your ranking for that keyword. The details of referral sites show you which sites you need to work with the most. If your top referral source is twitter, then you need to have exclusive twitter content to make your twitter audience feel special. If your top referral source is an external website, then you might want to consider having a partnership with that website like link exchanges or something else.
To know how they interact with your site’s content
Google analytics show how your users interacted with your site’s content. It shows you what percent of the user clicked on which link on your site and much more. By seeing the user interactivity, you can work your content around your users. By seeing the answers to the questions above, you can focus on the strategies that work for your site and eliminate the strategies that don’t work.