Bookmark and Share

You’ve probably heard this before, but when a person lands on your site for the first time, you only have a few seconds to capture their attention to convince them to hang around.

But if your page loads slowly, you may lose people before you even have the change to convert them.

Most studies have confirmed that you have a very short time to load your site before people click away, especially if they’ve been linked there from another site that they visit.

1. Web Hosting

If your website takes a long time to load every time it is accessed, it is time to think about upgrading your web hosting package or switch the web hosting provider. Even if you have just started your website, it’s a smart move to plan for the increase in the traffic.

There are many reliable and managed hosting solutions available and depending on your preference, you can opt for a good web hosting with WordPress package that offers with a strong technical support to backup your website. Spend some time in researching for a premium hosting solution that brings out the best performance of your website.

2. Optimizing The Images

For any type of website, use of images is imperative because it helps in creating a great impression on the visitors. Use of appropriate images enhances the readability of the blog.

It is a fact that the image files consume more space as compared to the text files. If you have uploaded a wide range of images, you will surely have a slow loading time. This will happen if you are not using any image optimization plugin. One of the best image optimization plugin is WP-Smushlt. It can be installed on your WordPress website for free.

3. Database Optimization

Optimizing the database is an important aspect for every website. WordPress provides with many database optimization plugins, one of the most efficient one of them is the WP-Optimize plugin. With a properly optimized database, the web hosting server can respond to queries without any delay, thereby having a positive effect on the overall website speed.

4. Restricting The Number Of Plugins

Although you might be allured to install a lot of pluings that suit your website, it is important download, install and use only the specific plugins that are necessary for your website. Plugins and themes acquire additional space that can slow down a website. It is true that some plugins are valuable and important and you must have them, however it is important to keep a check on the number of plugins you are downloading and the ones that are being utilized.

Eliminate all the plugins and theme files that you don’t require for your website. For the plugins present on your website, make sure that you have the latest versions. Even the deactivated plugins can slow down your website and also make it vulnerable to malicious activities.

5. Caching Plugin

Your WordPress blog might contain of old and static content that is no longer read. A new server request is initiated for this type of content as well every time a visitor comes back to your blog. The page load time can be reduced to a considerate extent by installing a caching plugin.

There are a number of great caching plugins that you can choose from but it’s important to choose the one that will work with your hosting and service provider! Whatever you choose you use they ultimately will help in similar ways, providing caching options for any website type and makes scaling easy in any hosting environment.

Bookmark and Share

What does the customer want?

The customer — I chose the singular for a reason. The most effective online marketers have one thing — the word You — written boldly on a sticky note and forever attached to their frontal lobes.

“You” is a person your marketing strategy must focus on, a word your copywriter must use, the living, breathing person your designs need to appeal to and your social media specialist must connect with.

“You” has five senses. Can your marketing team state in no uncertain terms what he or she wants to see, hear, smell, touch, and taste?

“You” opts in or out. “You” follows your company or a competitor. “You” either does or doesn’t find your pages and posts via search. “You” affects your numbers, but is far more complex than a zero or a one.

So what’s wrong with “We?”

A week or so ago, I’m on the phone with a new client and his marketing team. They want my honest opinion about their home page, so I give it a quick once over and say, “It’s all so self-serving. The word ‘we’ is the subject of practically every sentence.

Someone on the other end of the line doesn’t like it. “What’s wrong with we?,” he protests.

If I was in the same room, I might have kissed him for writing such a great line for me. Though it’s the bane of copywriters the world over, in one form or another, clients have been asking this question since the beginning of time.

I go on to explain the website visitor isn’t there for we. He’s not interested in your company. He’s dealing with a challenge. That issue got him a-Googling, and lucky for you, it drove him to you.

If you feed him a steady stream of “we, we, we,” and start singing your own praises, he’ll bounce right back to the search engine and find someone who’s going to help him solve his problem.

That’s what’s wrong with we.

Now for a clinic in you.

The most effective marketers focus on the customer. While it may be the oldest lesson in marketing communications, all you have to do is read corporate websites to be reminded how often it’s forgotten.

Track the changes that really matter

The “you” path tends to take unexpected turns. That is to say, if you create a map and follow it forever more, you’re bound to get lost.

The goal is to connect with and meet the needs of your audience—people—and people change. Brian Clark reminds you of this in the Copyblogger ebook The Business Case for Agile Content Marketing.

So, when you understand the need to be agile with your online marketing endeavors, it follows you’ll then stay perpetually tuned-in to the mindset of your target audience.

As Pamela Wilson explains in How to Create an Agile Content Marketing strategy (and Stay Sane Doing It), you need to determine which content your audience responds to and adjust accordingly.

Remember the one thing that doesn’t change

You’re not going to dig into any deeply useful source about content that doesn’t get into search, about social that doesn’t get into content, and every other conceivable combination.

These strategies are awesome. In this age dominated by all things digital, online marketing (done right) is more powerful than ever.

But the landscape evolves faster than ever. In the field of marketing, the lines will continue to blur. The tools and tactics we rely on will continue to change.

The need to focus on the customer will not.

Bookmark and Share

4 Tips for the Planning Phase

The more you plan your marketing efforts, the only more success you will have. Here are four tips Bailey shared with the planning phase for marketing strategies.

  1. Rely on your SEOs: Get keywords from that that people are looking for to get to your site or blog. Search data is more than trying to rank but getting ideas for what people want to know.
  2. Build a long-term and daily content plan.
    • Long-Term Content Plan: Use Google Trends to compare products and primary searches.
    • Daily Content Plan: What trend terms are big the past 7 days and figure out what is trending right now that your company can take advantage of.
  3. Create a publishing schedule so you can see what content is going live when. The key is to plan your marketing according to your content.
  4. Measure your efforts to see what was successful and learn to make more money.

If you put effort into planning your marketing and content strategy you will have a higher success rate and also continue to execute based on a strategy, versus reacting to what is wrong due to lack of organization.

The main thing that successful businesses do can be summed up in one word: Plan. Failing to plan will only prevent you from executing a strategy, as you will be too busy reacting to what is wrong.

Bookmark and Share

Features and advantages of using Google Analytics

Basically, having a good analytics tool allows you to know everything between the page-visitor interaction. Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. Some of the advantages that the integration of Google analytics in WordPress brings are:

To be able to know who visits your website

This form of web analytics answers what is the geographic location of your visitors, which browsers did the visitors use to see your page/site and many other important information like: language, screen resolution, JavaScript support, Flash support, and some others. This data specially is very useful, and it can help you in several ways. When setting themes or making any changes related to appearance and visuals, you can use the user data to make sure that your site will be compatible with your visitor’s devices. If most of your users does not have Flash support, then you should avoid adding flash element to your site. If your visitors use all possible screen resolutions, You should make sure that the appearance of your site or the visual design is compatible with all resolutions, which means that Google Analytics can tell you if your site needs to be responsive.

To know what they do when they are on your website

You can track where the user is going on your website. How long do they stay on your website, and what is the bounce rate on your site. By using this information Thanks to Google Analytics, you can decrease the bounce rate and increase the depth of page views.

To know when they visit your website

Just by looking at the rush hours in the day for visits to your site, you can decide what is the best time for you to publish your content: posts, advertising or else. If the time zone that most of the customers use is not compatible with yours, then thanks to Google Analytics you may schedule your post to meet that hour.

To know where did they arrive on your website from

The traffic sources section of the analytics show you where did the user came from: Search Engines, Direct Links, Referral links from another site. It shows you what percentage of your visitors came from each one of these sources. Google analytics also gives you the details of each of these categories. If it is the search engine category, then it shows you which search engine got you the most traffic, Google, yahoo, bing etc. It will also show you the most used search terms by visitors, so you can improve your ranking for that keyword. The details of referral sites show you which sites you need to work with the most. If your top referral source is twitter, then you need to have exclusive twitter content to make your twitter audience feel special. If your top referral source is an external website, then you might want to consider having a partnership with that website like link exchanges or something else.

To know how they interact with your site’s content

Google analytics show how your users interacted with your site’s content. It shows you what percent of the user clicked on which link on your site and much more. By seeing the user interactivity, you can work your content around your users. By seeing the answers to the questions above, you can focus on the strategies that work for your site and eliminate the strategies that don’t work.

Bookmark and Share

1. Mint

If you don’t already know about Mint, you’ll be glad you do now. A subsidiary of Intuit (the makers of TurboTax and Quicken) Mint is a free web-based tool that manages your personal finances, provides an in-depth look at all of your expenses, and even helps set budgetary goals to help you stay on track.

By organizing all of your expenses, you can keep a close eye on every penny you spend on business supplies, gas, food, utilities, etc. When your budget is limited, it’s certainly important to stay on top of your finances in order to reach your goals. For freelancers, it can help track expenses, and this comes in handy during tax season.

Getting started is simple: in minutes, you can insert in all of your accounts, credit cards and loans into its secure database and it will organize your finances from there. Mint is a no brainer.

2. LogMeIn

This service and mobile app makes it incredibly easy to remotely access your desktop computer while on the go. Maybe you’re constantly traveling and need to review a document. LogMeIn cannot only help you view your desktop through your smartphone or tablet, but also lets you view documents.

LogMeIn provides multiple services, including a free service that enables users to access your PC or Mac via the Web. LogMeIn Pro provides several different features including file transfer, file sharing and remote printing for just under $70 per year/per computer.

3. RedLaser

When you’re a business owner, you need to be an innately smart shopper. Making smart purchases works wonders for keeping more of your hard-earned cash in your pocket and ensuring success in the long term.

RedLaser, a barcode scanning app, provides accurate pricing for savvy, cost-conscious shoppers looking to get the most bang for their buck. After scanning the barcode of a product, the app sifts through thousands of online and local retailers and locates unrivaled prices for you. The eBay-powered app organizes past searches, recommends future purchases and keeps you up to date on the deals of the day—just like eBay.

4. Square

Although the idea of Square is yesterday’s news, mobile payment options will continue to evolve. Forbes calls the concept a “heavy hitter in the mobile payments game.” Businesses both large and small can benefit from Square, which has two pricing plans: $275 per month or 2.75 percent per swipe.

By just signing up, you’ll receive a free card reader, which plugs in to your mobile device to safely give or receive payments. Square can be extremely beneficial for all business owners, from artists to the local mom-and-pop shop owner.

5. Evernote

There are many tools you can use to organize everyday activities, such as Trello and Wunderlist. But Evernote is one of the most advanced apps out there to help store your ideas, tasks and responsibilities across all platforms.

The app has won numerous awards and was named a “Top 10 Must-Have App” by The New York Times. Evernote is free, and its Premium service costs merely $45 per year. The app organizes notes by different tags, and it also allows you to search within the app regardless of the platform in which you are viewing. You can take text, audio and image notes too.

There are many obstacles to overcome during the workday. Sidestep these hurdles and boost productivity with an organizational tool like Evernote.

6. 1Password

We all know how challenging it can be to manage a plethora of passwords for all of your important accounts. You can save yourself the hassle with 1Password, an app that stores each of your accounts safe and securely.

As the name implies, the app secures all of your accounts with the use of one master password, enabling users to generate solid and unique passwords for various sites, credit cards, bank accounts ,and important documents.

According to iTunes, 1Password is protected by “military grade 256-bit AES encryption” to ensure security. In addition, auto-lock prevents your phone from being hacked if it is lost or stolen.

The app is designed for both iPad and iPhone users and is available in iTunes for $17.99. Considering the app protects your livelihood, it’s well worth the investment.

7. HootSuite

Social media is no longer a mere recommendation for small businesses—it’s a necessity. Having a plan to reach out to customers and potential clients is one thing, but keeping track of all of your accounts and interactions with those people is another.

HootSuite is a free app that allows you to monitor, converse with and track your Facebook, Twitter and Foursquare accounts, among other uses, all from your mobile device. Social media can oftentimes be a time-consuming task. HootSuite can help eliminate what can seem like an unnecessary annoyance. With the app you can manage all your campaigns and even schedule updates for certain times and dates when your followers and fans are most active on social media sites.