1. Top 20 Tips for More Efficient Google Searches

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    For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. But instead of just typing in a phrase...
  2. Top 15 Tips for a Great Facebook Ads Program

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    1. Automate Your Creative Refresh & Rotate Ads Often Like Google, Facebook makes its money when a user clicks an ad. As such, it’s in their interest to drive CTR. Since Facebook users can easily get banner blindness, the social network values ad freshness above all else. It is arguably...
  3. 5 Web Strategies That Don’t Work

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    Strategy #1: Parity The parity play involves watching what your competitors do, and then either copying them or one-upping them. Parity is seductive because it’s easy and safe. And it can lead to incremental improvements. But it’s just as likely that you’re imitating an expensive tactic that didn’t work for...
  4. Top 5 List to Get the Most from Your LinkedIn Profile

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    Your business needs powerful networks and one of them is to create a LinkedIn profile. LinkedIn is predominately accustomed for businesses and business professionals. It is a business orientated social networking site, which enables your LinkedIn profile become accessible with like minded professionals like yourselves and to network with one another. ...
  5. Like vs. Google +1

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    Google’s new +1 feature was one of SMX Advanced Seattle most engaging sessions and, as a speaker, I have received a wide variety of feedback and questions. It seems this feature has fomented a great deal of speculation and inquiry. Here is a bit more food for thought. Like vs....

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